Beginning with the End: When an Event is the Answer

Tuesday January 20th 2026

Not every donor engagement plan needs a gala. In fact, many events don’t deliver the return—investment, engagement, or effort we hope for. This webinar teaches how to flip the script and start your event planning where it matters most: with the end goal.

You’ll learn to:

• Align event strategy with your organization’s mission and your donors' expectations.
• Define clear, purpose-driven goals to guide event design and decision-making.
• Assess potential ROI to determine if the event is truly worth your team’s time, energy, and budget.

Whether you’re planning a luncheon, campus celebration, or major donor experience, this session will help you decide when an event is the right answer—or if there’s a better way to engage your audience.