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Build-With-DRG: Creating Multi-Channel Stewardship Asset Using AI

Build-With-DRG: Creating Multi-Channel Stewardship Asset Using AI

Regular price $60.00 USD
Regular price Sale price $60.00 USD
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May 28, 2026
(90 minute session)

In this highly interactive lab, participants will practice concepts from earlier sessions in real time. Using a single piece of content, such as a report, beneficiary story, campaign update, or interview transcript, they will learn to craft a donor-centered impact narrative and adapt it across stewardship channels using generative AI.
Join this engaging session to learn a step-by-step process for transforming long-form content into compelling, donor-ready communications, all while preserving accuracy, tone, and essential human oversight. You'll leave with actionable drafts of stewardship assets ready for immediate use, plus a practical, repeatable process you can confidently apply to future campaigns and reporting cycles.
Key Concepts
  • Turning long-form content into a clear, donor-centered impact narrative
  • Designing stewardship for multiple channels without duplicating effort
  • Using AI as a drafting and structuring tool, not a final decision-maker
  • Applying consistent voice, messaging, and review standards across outputs

Practical How-To
  • Break a single asset into core narrative parts
  • Prompt AI to extract impact themes, adapt messages by audience and channel, and maintain institutional tone
  • Build a repeatable multi-channel workflow
  • Define essential staff review and approvals
This is an interactive session, so make sure you bring: 
  • One real piece of long-form content, such as:
    • A donor story or beneficiary letter
    • A report or campaign update
    • A podcast, lecture, or YouTube transcript
    • Notes or transcripts from a beneficiary conversation or interview
  • Your organization's brand guide
  • Your communications calendar
  • Your AI tool of choice, specifically an LLM that can be fine-tuned like ChatGPT or Google’s Gemini products, like Gems or NotebookLM
By the end of the session, you will have: 
  • A core impact narrative
  • A communications campaign plan
  • 4–6 channel-driven draft outputs, such as:
    • Donor thank-you letter or acknowledgment
    • Impact or stewardship email
    • Annual report paragraph
    • Event talking points
    • Stewardship update or recognition language
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