Case Study: Cornell University's Email Audit

Get a behind-the-scenes look at an email audit conducted for Cornell University’s donor relations team. This case study will walk you through the process, outcomes, and lessons learned, providing practical insights that can be applied to your email campaigns.

Learning outcomes:

1. Understand the process of conducting an email audit.

2. Learn how to assess email performance metrics for actionable insights.

3. Discover common pitfalls in email campaigns and how to correct them.

4. Gain ideas for improving donor communication based on real-world results.