Creating Personalized Communications at Scale Beyond “Dear First Name”

Tuesday November 24th 2026

Today’s donors expect communications that feel relevant, timely, and personal—even when you’re reaching thousands at once. Achieving that level of connection doesn’t have to mean increasing staff or sacrificing authenticity. In this session, you’ll learn how to scale personalization in ways that resonate with donors and strengthen relationships across your entire audience.

You'll learn how to:

• Implement advanced segmentation and content strategies to deliver meaningful, personalized messaging without adding headcount.
• Leverage technology and data—including CRM fields, engagement behavior, and giving history—to create dynamic, donor-centric communications that go far beyond a basic mail merge.
• Apply a personalization framework that balances automation with authenticity, ensuring every donor feels seen and valued.