Creating Retention Campaigns That Actually Work

Tuesday April 7th 2026

We devote so much time finding new donors, but what about the ones we already have? Retention isn’t a nice-to-have—it’s the engine that drives long-term fundraising success. Yet, too many teams still treat it as an afterthought.

This session shows you how to start building donor loyalty with intentional, data-informed retention campaigns.

You’ll learn to:

• Identify the donor segments most likely to renew
• Build a scalable retention-focused touchpoint plan tailored to your budget, bandwidth, and goals
• Effectively pitch the value of retention to leadership and secure their buy-in