Donor Relations Metrics That Should Drive Your Strategy

Tuesday May 5th 2026

Most nonprofit teams track dozens of data points, but not all numbers are created equal. The right metrics can sharpen strategy, focus your resources, and measurably improve donor retention, upgrades, and satisfaction.

In this fast-paced, practical session, you’ll learn how to:

• Distinguish between vanity and strategic metrics so you’re tracking what truly influences donor behavior and long-term engagement.
• Build a Metrics-to-Action framework that connects donor relations activities (like acknowledgments, impact reports, and events) to measurable outcomes.
• Establish team and organizational KPIs that inform staffing, budgeting, and program decisions, no matter your institution’s size or CRM setup.