Evaluate What Matters

Assess, Prioritize, and Let Go of What No Longer Serves You

When budgets are tight, donor relations is often one of the areas downsized, but it’s precisely during these leaner times that consistent, thoughtful stewardship matters most. In this session, we’ll explore how to evaluate your current donor relations efforts through the lens of impact, efficiency, and alignment with the Four Pillars.

You’ll learn how to identify low-ROI activities, assess your team’s time and capacity, and use data to make smart, strategic decisions about what to keep, modify, or sunset. We’ll guide you through a simple evaluation exercise, and provide tools to help you streamline efforts and focus your resources where they matter most.

Learning Outcomes:

• Apply the Four Pillars framework to assess and prioritize donor relations activities.

• Use data to identify high-impact efforts and low-ROI programs.

• Evaluate team capacity, tools, and resources to streamline your work.