Everything Communicates: Creating Donor-Centered, Action-Oriented Event Communications

Tuesday May 12th 2026

From the save-the-date to the post-event thank-you, every message you send shapes your donor’s experience. But too often, event communications default to logistics—and miss the opportunity to build connection and inspire action.

In this session, you'll learn how to design event communications that don’t just inform—they inspire!

You’ll walk away knowing how to:

• Identify key communication touchpoints before, during, and after the event
• Use behavioral science principles to fine-tune your language and design for better donor response
• Spark creativity with fresh, donor-centered messaging ideas that go beyond the standard script