If the Shoe Fits: The Transition to Tailored Event Experiences

Instead of large gala events with hundreds of unrelated guests in the room, let's explore implementing smaller, specialty salon-style and cause-based events that bring together donors of similar interests, passions, or giving styles. We'll dive into creating thoughtful and tailored event experiences that are designed to convey impact and build community—and will ensure your guests stay well beyond midnight!

Learning Outcomes:

1. Explore the key program components of a cause-based event

2. Identify steps to convert or retire all-call events

3. Learn how to group donors based on behavior and interests