Mapping the Full Donor Experience at Your Organization

Tuesday March 3rd 2026

Too often, our donor communications are reactive—triggered by a gift, a milestone, or internal goal. But donors don’t think in campaigns. They think in experiences.

This session introduces the Donor Matrix Framework, a strategic tool that teaches you how to map every stage of the donor’s journey—from first gift to long-term loyalty. You’ll walk away with a clear lens for identifying where your stewardship efforts are thriving, where they’re falling short, and how to build stronger connections that stand the test of time.

You’ll learn how to:

• Use the donor matrix to identify gaps, overlaps, and missed opportunities in your current strategy.
• Connect donor behavior to communication touchpoints that are timely and personal.
• Apply a repeatable framework for evaluating and improving stewardship efforts over time.