Reading Between the Lines: What the Data You Already Have Can Tell You

May 27, 2026

You don’t need a new dashboard or another report. You need to know what your existing data is trying to tell you. In this 30-minute session, we’ll show you how to look at your donor data with fresh eyes so you can spot trends, gaps, and opportunities hiding in plain sight. From email open rates to event attendance to giving patterns, we’ll walk through how to connect the dots and use what you already have to make smarter decisions and stronger cases to leadership. This session is about insight, not overload. From a giving screen to a simple bio screen, you can infer a lot from what you have!