Retention Metrics: Using Data to Refine Acknowledgments and Reports for Better Donor Retention

Donor retention is the true measure of nonprofit success, and data plays a pivotal role in refining your strategies. This webinar will teach you how to leverage data effectively to enhance donor retention.

In this session, you'll discover how to identify key retention metrics, understand their significance, and collect this information efficiently. You’ll also learn actionable steps and strategies to improve donor retention based on these insights. We'll also guide you in applying data-driven improvements to your acknowledgment and reporting practices, ensuring that your efforts lead to stronger and more lasting donor relationships.

Learning Outcomes: 

• Identify Key Retention Metrics: Determine the crucial data points that influence donor retention and learn methods for collecting this information effectively.
• Understand Actions to Enhance Retention: Learn the necessary steps and strategies to improve donor retention based on the identified metrics.
• Implement Data-Driven Improvements: Apply insights from retention metrics to make informed adjustments to acknowledgments and reports, driving positive changes in donor retention.