Shifting from Events to Experiences: The Art of Donor Engagement Through Design, Part 1

Tuesday March 10th 2026

Not all events are created equal—and the most memorable ones do more than fill a room. They spark connection, inspire generosity, and leave donors feeling valued and inspired. In this session, you’ll learn how to move beyond event logistics to design true donor experiences—intentional, purpose-driven gatherings that deepen relationships and drive meaningful engagement.

We’ll explore how to:

• Identify your most essential audiences for every event and understand what matters most to them.
• Articulate clear behavior-change goals—what you want attendees to think, feel, and do as a result of their experience.
• Leverage behavior design principles to craft events that are both informative and immersive, leaving donors more engaged than when they arrived.