Shifting from Events to Experiences: The Art of Donor Engagement Through Design, Part 2

Tuesday April 14th 2026

Building on the concepts from Part One, this session takes you deeper into the art and science of designing donor experiences. Learn how to use experience mapping to identify every touchpoint in an event, and turn even the smallest moments into meaningful, memorable WOWs for your audiences.

We’ll cover how to:

• Leverage a reusable experience map to plan events that consistently engage and delight donors.
• Integrate narrative storytelling into every phase of the event journey, transforming logistics into lasting memories.
• Gain buy-in from leadership, peers, and donors so your shift from “event planner” to “experience designer” has full support.