The Event is “Not the Thing”: Fulfilling Your Event’s Purpose Through Strategic Follow-Up

Tuesday December 8th 2026

A successful donor event doesn’t end when the last guest leaves—that’s only the beginning. The real impact comes from what you do next. In this session, you’ll learn how to define your event’s strategic purpose, design intentional follow-up, and measure success in ways that reflect relationship growth, not just revenue.

We’ll cover how to:

• Identify and articulate your event’s strategic purpose so it aligns with long-term relationship goals, not just the immediate moment.
• Create a personalized follow-up plan with at least three non-solicitation touchpoints within 30 days of the event.
• Measure ROI through relationship-building metrics like meetings booked, follow-up communications sent, or post-event sentiment—not only dollars raised.