The Micro-Moment Method: Designing Small Touches That Make a Big Impact for Donors

Tuesday August 25th 2026

Stewardship doesn’t have to be grand to be great. In this session, we’ll explore how intentional, well-timed gestures—what we call micro-moments—can create memorable donor experiences that drive long-term loyalty.

Through the Micro-Moment Method, you’ll learn how to:

• Design individualized stewardship plans that strengthen relationships through personalized updates, milestone recognition, and mission-aligned messaging.
• Identify key moments in the donor journey—like first gifts, anniversaries, or life events—and use them as meaningful touchpoints.
• Integrate low-cost, high-impact touches into your strategy using practical tools that work for teams of any size.