The Underutilized Tool: How to Create Direct Mail Donors Actually Want to Read

Tuesday June 30th 2026

Direct mail still matters—and works!—but not when it reads like a transaction. If your envelopes are getting opened but your messages aren’t getting through, this session will show you how to fix that.

Learn how to transform your mail pieces into donor experiences that inspire action. Using principles from behavioral science and storytelling, you’ll make your appeals not only read—but remembered.

You’ll walk away with:

• Proven behavioral science techniques that boost response rates by aligning with how donors actually make decisions.
• Storytelling techniques to make your direct mail read like a page-turner, not a brochure.
• Strategies for blending direct mail with digital for a seamless, multi-channel donor experience.