To Send or Not to Send: How to Build a Strategic Communications Calendar

Tuesday April 21st 2026

Does your donor communications plan feel more reactive than strategic? Many teams struggle to balance consistency, quality, and timing—often sending too much, too little, or the wrong message at the wrong time.

This session will help you build a smart, streamlined donor communications calendar that works with your goals—not against them.

You’ll learn to:

• Identify the key elements of a strong communications calendar—cadence, segmentation, messaging, and timing
• Assess communications channels, audience needs, and organization goals to determine what to send, when to send it, and what can be left out.
• Create a customizeable framework for year-round donor engagement you can adapt to fit your team and your goals.