Visual Storytelling: Using Photos, Video, and Design to Show Gratitude

Tuesday March 17th 2026

A picture may be worth a thousand words, but the right picture—or video or design—can be worth a thousand connections. In donor relations, visuals aren’t just decorative; they’re powerful tools for showing gratitude, evoking emotion, and inspiring generosity. In this session, you’ll learn how to elevate your visual storytelling so every image, clip, and layout builds connections and moves your donors.

We’ll explore how to:

• Capture mission-driven donor photos—images that show real people in action, in authentic settings, and doing work that matters.
• Create donor videos that follow a true story arc—building emotional resonance with a peak moment and meaningful resolution.
• Design with motion in mind—working within your brand guidelines while using colors, lines, and flow to guide the eye and keep donors engaged.